{"product_id":"platinpure-platinpure-lotion-3","title":"PLATINPURE LOTION 3% 1L","description":"\u003cp\u003ePLATINPURE LOTION enables precise application for all freehand techniques.\u003c\/p\u003e\u003cp\u003eThe creamy, drip-free formulation ensures easy mixability and good adhesion to the hair. PLATINPURE LOTION is perfectly matched to the PLATINPURE system and delivers brilliant color results.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003efor salon lightening services\u003c\/li\u003e\n\n\u003cli\u003esuitable for professional bleaching techniques\u003c\/li\u003e\n\n\u003cli\u003epart of the JOJO color system\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eApplication\u003c\/h3\u003e\u003cp\u003eMix PLATINPURE LOTION + PLATINPURE BLEACHPOWDER variants or LIGHTNING CREAM in a ratio of 1:1 or 1:2. Apply the PLATINPURE mixture to dry hair. The processing time depends on the desired lightening and hair structure, and should not exceed 45 minutes. Do not use additional heat. After the processing time, rinse the hair thoroughly.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003eSeries: PLATINPURE\u003c\/li\u003e\n\n\u003cli\u003eProduct type: Lotion\u003c\/li\u003e\n\n\u003cli\u003eContent: 1L\u003c\/li\u003e\n\n\u003cli\u003eItem number: 17020\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"JOJO Haircosmetics","offers":[{"title":"Default Title","offer_id":54020178936151,"sku":"17020","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/6851\/1831\/files\/17020_PLATINPURE_LOTION_3_PROZENT_1L_5d4b822e-75ed-47f1-8d81-8aabc6eb6ff6.jpg?v=1785159268","url":"https:\/\/www.jojo-haircosmetics.de\/en\/products\/platinpure-platinpure-lotion-3","provider":"JOJO Haircosmetics","version":"1.0","type":"link"}