{"title":"PLATINPURE","description":"\u003cp\u003eBleaching and lightening products for professional color and blonde services.\u003c\/p\u003e","products":[{"product_id":"platinpure-platinpure-lightning-cream","title":"PLATINPURE LIGHTNING CREAM","description":"\u003cp\u003e\u003cstrong\u003eProfessional bleaching cream for clear, bright results.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePLATINPURE LIGHTNING CREAM is a professional bleaching cream for lightening services in the salon. Its creamy consistency allows for controlled application and is part of the JOJO color system.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003efor lightening services in the salon\u003c\/li\u003e\n\n\u003cli\u003esuitable for professional bleaching techniques\u003c\/li\u003e\n\n\u003cli\u003epart of the JOJO color system\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eApplication\u003c\/h3\u003e\u003cp\u003eUse according to product instructions and professional salon routine.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003eSeries: PLATINPURE\u003c\/li\u003e\n\n\u003cli\u003eProduct type: Cream\u003c\/li\u003e\n\n\u003cli\u003eContent: 500 g\u003c\/li\u003e\n\n\u003cli\u003eItem number: 17200\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"JOJO Haircosmetics","offers":[{"title":"Default Title","offer_id":54020178903383,"sku":"17200","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/6851\/1831\/files\/17200_PLATINBLOND_LIGHTNING_CREAM_CAN_500g_cb3fdebe-ab7e-4b0b-8ce7-b13675660b9d.jpg?v=1785159311"},{"product_id":"platinpure-platinpure-lotion-3","title":"PLATINPURE LOTION 3% 1L","description":"\u003cp\u003ePLATINPURE LOTION enables precise application for all freehand techniques.\u003c\/p\u003e\u003cp\u003eThe creamy, drip-free formulation ensures easy mixability and good adhesion to the hair. PLATINPURE LOTION is perfectly matched to the PLATINPURE system and delivers brilliant color results.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003efor salon lightening services\u003c\/li\u003e\n\n\u003cli\u003esuitable for professional bleaching techniques\u003c\/li\u003e\n\n\u003cli\u003epart of the JOJO color system\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eApplication\u003c\/h3\u003e\u003cp\u003eMix PLATINPURE LOTION + PLATINPURE BLEACHPOWDER variants or LIGHTNING CREAM in a ratio of 1:1 or 1:2. Apply the PLATINPURE mixture to dry hair. The processing time depends on the desired lightening and hair structure, and should not exceed 45 minutes. Do not use additional heat. After the processing time, rinse the hair thoroughly.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003eSeries: PLATINPURE\u003c\/li\u003e\n\n\u003cli\u003eProduct type: Lotion\u003c\/li\u003e\n\n\u003cli\u003eContent: 1L\u003c\/li\u003e\n\n\u003cli\u003eItem number: 17020\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"JOJO Haircosmetics","offers":[{"title":"Default Title","offer_id":54020178936151,"sku":"17020","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/6851\/1831\/files\/17020_PLATINPURE_LOTION_3_PROZENT_1L_5d4b822e-75ed-47f1-8d81-8aabc6eb6ff6.jpg?v=1785159268"},{"product_id":"platinpure-platinpure-lotion-6","title":"PLATINPURE LOTION 6% 1L","description":"\u003cp\u003ePLATINPURE LOTION enables precise application for all freehand techniques.\u003c\/p\u003e\u003cp\u003eThe creamy, drip-free formulation ensures easy mixing and good adhesion to the hair. PLATINPURE LOTION has been perfectly matched to the PLATINPURE system and delivers brilliant colour results.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003efor lightening services in the salon\u003c\/li\u003e\n\n\u003cli\u003esuitable for professional bleaching techniques\u003c\/li\u003e\n\n\u003cli\u003ePart of the JOJO Colour System\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch3\u003eApplication\u003c\/h3\u003e\u003cp\u003eMix PLATINPURE LOTION + PLATINPURE BLEACHPOWDER variants or LIGHTNING CREAM in a 1:1 or 1:2 ratio. Apply the PLATINPURE mixture to dry hair. The processing time depends on the desired lightening and hair structure; 45 minutes should not be exceeded. Do not use additional heat. After the processing time, rinse hair thoroughly.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\n\u003cli\u003eSeries: PLATINPURE\u003c\/li\u003e\n\n\u003cli\u003eProduct Type: Lotion\u003c\/li\u003e\n\n\u003cli\u003eContent: 1L\u003c\/li\u003e\n\n\u003cli\u003eArticle Number: 17021\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"JOJO Haircosmetics","offers":[{"title":"Default Title","offer_id":54020179132759,"sku":"17021","price":12.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/6851\/1831\/files\/17021_PLATINPURE_LOTION_6_PROZENT_1L_075b667b-63e1-4e9a-8eac-c0a4c479d0b1.jpg?v=1785159290"},{"product_id":"platinpure-velvet-can-17100","title":"PLATINPURE VELVET CAN","description":"\u003cp\u003eSeries: PLATINPURE\u003c\/p\u003e\u003cp\u003eContents: 500g\u003c\/p\u003e","brand":"JOJO Haircosmetics","offers":[{"title":"Default Title","offer_id":54140576465239,"sku":"17100","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/6851\/1831\/files\/17100_PLATIN_BLONDE_VELVET_CAN_500g_65dadcae-2f84-4d0f-b1ae-5ca22c87f6ab.jpg?v=1785240431"},{"product_id":"platinpure-velvet-bag-17101","title":"PLATINPURE VELVET BAG","description":"\u003cp\u003eSeries: PLATINPURE\u003c\/p\u003e\u003cp\u003eContent: 500g\u003c\/p\u003e","brand":"JOJO Haircosmetics","offers":[{"title":"Default Title","offer_id":54140577775959,"sku":"17101","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/6851\/1831\/files\/17101_PLATINPURE_Velvet_500g_Bag_P_e611ce43-7776-482f-b5f2-47e73b5796c0.jpg?v=1785321500"},{"product_id":"platinpure-starlight-can-17110","title":"PLATINPURE STARLIGHT CAN","description":"\u003cp\u003eSeries: PLATINPURE\u003c\/p\u003e\u003cp\u003eContent: 500g\u003c\/p\u003e","brand":"JOJO Haircosmetics","offers":[{"title":"Default Title","offer_id":54140578660695,"sku":"17110","price":25.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/6851\/1831\/files\/17110_PLATIN_BLONDE_STARLIGHT_CAN_500g_7a259f12-cd42-45c5-a6ae-1e9da86a0a5c.jpg?v=1785240455"},{"product_id":"platinpure-starlight-bag-17111","title":"PLATINPURE STARLIGHT BAG","description":"\u003cp\u003eSeries: PLATINPURE\u003c\/p\u003e\u003cp\u003eContent: 500g\u003c\/p\u003e","brand":"JOJO Haircosmetics","offers":[{"title":"Default Title","offer_id":54140579184983,"sku":"17111","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/6851\/1831\/files\/17111_PLATIN_BLONDE_STARLIGHT_BAG_500g_11df2c93-23d1-43f9-9636-e5c2c5049424.jpg?v=1785240468"},{"product_id":"platinpure-balancer-17210","title":"PLATINPURE BALANCER","description":"\u003cp\u003eSeries: PLATINPURE\u003c\/p\u003e\u003cp\u003eVolume: 150ml\u003c\/p\u003e","brand":"JOJO Haircosmetics","offers":[{"title":"Default Title","offer_id":54140579905879,"sku":"17210","price":15.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/6851\/1831\/files\/17210_PLATINBLOND_BALANCER_150ml_7b3d24cf-db56-4ff6-b88b-d48d1b2fdc16.jpg?v=1785240479"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/6851\/1831\/collections\/jojo-17021.jpg?v=1784040326","url":"https:\/\/www.jojo-haircosmetics.de\/en\/collections\/platinpure.oembed","provider":"JOJO Haircosmetics","version":"1.0","type":"link"}